Duration
2 Weeks
Roast & Brew — Specialty Coffee Brand Identity
A refined brand identity for a specialty coffee brand rooted in quality, lifestyle, and everyday rituals.
The Brief
The client needed a fresh, modern brand identity for their specialty coffee brand to improve shelf appeal and connect with a younger, lifestyle-conscious audience.
My Process
Started with a brand discovery session to understand their values, target audience, and competitors. Built mood boards around warmth, craft, and everyday ritual. Explored logo directions, refined the chosen concept, then extended it across packaging and brand collateral.
Category / tags
Role
Lead Graphic Designer
Tools used
Adobe Illustrator, Photoshop
Brand Identity · Visual Direction
Duration
5 Days
The Solution
Delivered a complete brand identity — logo suite, colour palette, typography system, packaging design, and brand guidelines — with a warm, premium aesthetic that feels approachable and distinctive on shelf.
The Result
Client reported a noticeable boost in shelf appeal and strong positive customer feedback after launch. All files delivered print-ready to exact vendor specifications.
