Peoples Pickle — Plantain Chips Branding
A vibrant and culturally rooted brand identity for a plantain chips snack — designed to feel bold, authentic and full of personality.
The Brief
A Senegal snack brand needed a label design for their plantain chips that felt authentic, vibrant, and shelf-ready — appealing to both local and diaspora consumers.
My Process
Started with a brief to understand the brand's personality, target consumer, and distribution channels. Explored typography and illustration directions rooted in West African visual culture, refined the chosen direction, and prepared final production-ready artwork.
Category / tags
Role
Graphic Designer
Tools used
Adobe Illustrator · Photoshop
Packaging Design · Label Design · Print
Duration
1 Weeks
The Solution
Delivered a full label design with bold typography, a warm colour palette, and culturally resonant visual details — all prepared print-ready with correct bleed, trim marks, and CMYK profiles for commercial printing.
The Result
Artwork accepted on first submission with no reprints. The label successfully bridges local authenticity with modern shelf appeal across both physical and online retail channels.
