Crunch Vibe — Chocolate Packaging Design & Labeling
The Brief
A chocolate brand needed bold, eye-catching packaging that stood out on shelf and communicated indulgence and quality to a young consumer audience.
My Process
Researched the confectionery packaging market to understand shelf positioning. Developed 2 concept directions — one bold and playful, one premium and minimal. Client chose the bold direction, which was refined through two rounds of feedback before final production files.
Category / tags
Role
Packaging Designer
Tools used
Adobe Illustrator, Photoshop, InDesign
Packaging Design · Labeling · Print
Duration
1 Weeks
The Solution
Delivered print-ready packaging artwork with full CMYK colour management, correct bleed and trim setup, and a vibrant visual system that photographs well for both physical retail and digital marketing use.
The Result
Zero reprints caused by design error. All files accepted by the printer on first submission and delivered within the agreed timeline.
